Guinn;Thomas.C. <br/><br/>
Advertising & Integrated Brand Promotion 

 - USA  Thomson  2006 
 - 781 
<br/><br/><label>ISBN: </label>0-324-28956-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass com--Mass Communication/Marketing
<br/><br/><label>Dewey Class. No.: </label>791.4377  / GUI-A