TY  - BOOK
AU  - Batra, Rajeev
TI  - Advertising Management
SN  - 81-7758-850-8
U1  - 659.1 
PY  - 1996///
CY  - New Dehli
PB  - Pearson Education
KW  - Management
KW  - the field of Advertising Management
ER  -