Bovee, Courtland L <br/><br/>
Contemporary Advertising 

 - London  IRWIN  1982 
 - 808 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-256-02736-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--advertising and marketing mix
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOV