TY  - BOOK
AU  - Belch, George E.
TI  - Advertising & Promotion
SN  - 0-07-058194-0
U1  - 659.1 
PY  - 2004///
CY  - New Dehli
PB  - Tata McGraw Hill
KW  - Management
KW  - What is marketing
ER  -