Belch, George E. <br/><br/>
Advertising & Promotion 

 - New Dehli  Tata McGraw Hill  2004 
 - 778 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-07-058194-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--What is marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL