TY  - BOOK
AU  - John Frazer-Robinson
TI  - Effevtive Direct Mail
SN  - 81-7314-08 4-7
U1  - 658 
PY  - 2002///
CY  - UK
PB  - Research Press
KW  - Management
KW  - You Have to have a Plan ,  Maximise your Targeting
ER  -