Principles of Marketing (Record no. 34902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231212141238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231212b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 557 |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management/Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gray Armstrong |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | xxxii |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Accession No./Barcode | Date last seen | item type | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Superior Information Resource Center (SIRC) Superior University - City Campus | Superior Information Resource Center (SIRC) Superior University - City Campus | 12/12/2023 | 28279 | 12/12/2023 | BOOK | BOOK |