Basic marketing : a managerial approach (Record no. 34885)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231208153618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231208b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256025339 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCC |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Mccarthy,EJerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : a managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ED. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | USA |
| Date of publication, distribution, etc. | 1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 762 |
| 500 ## - GENERAL NOTE | |
| General note | Include subject index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Markiting |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz,Andrew A. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Management | Superior Information Resource Center (SIRC) Superior University- Central Library | Superior Information Resource Center (SIRC) Superior University- Central Library | 12/08/2023 | 658.8 MCC-B 1981 | 29046 | 12/08/2023 | BOOK | BOOK |