Strategic Brand Management (Record no. 33722)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230927154944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230926b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL-S |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Keller,Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd.ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | India |
| Name of publisher, distributor, etc. | Student Book Company |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 695 |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Superior Information Resource Center (SIRC) Superior University- Main Campus | Superior Information Resource Center (SIRC) Superior University- Main Campus | Management | 09/26/2023 | 658.827 KEL-S | 20608 | 09/26/2023 | BOOK |