Advertising and promotion : an integrated marketing communications perspective (Record no. 17803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00413nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230312s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305972599 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 341.753 |
| Item number | SCH-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch,E,George |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage |
| Place of publication, distribution, etc. | Mexico |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 633 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Computer |
| Form subdivision | Commercial law |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Superior Information Resource Center (SIRC) Superior University- Gold Campus | Superior Information Resource Center (SIRC) Superior University- Gold Campus | 03/13/2023 | 341.753 SCH-I | 18704 | 03/13/2023 | 03/13/2023 | BOOK |