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Services marketing Integrating Customer Focus across the Firm

Zeithaml, Valarie A.

Services marketing Integrating Customer Focus across the Firm - 6e.ed. - India Mc Graw Hill 2013 - 711

Include index

ISBN: 9781259026812

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / ZIE-S

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Services marketing Integrating Customer Focus across the Firm

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