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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /

Tonkin, Sebastian.

Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. - Hoboken, N.J. : Wiley Pub., c2010. - xxiii, 427 p. : ill., maps ; 24 cm.

Includes index.

ISBN: 9780470578315 (pbk. : alk. paper)

LCCN: 2009943642

Subjects--Topical Terms:
Internet marketing.
Web usage mining.

Dewey Class. No.: 658.874 / TON-P

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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /

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