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Strategic Brand Management Building Measuring ,and Managing Brand Equity

Keller Lane Kevin

Strategic Brand Management Building Measuring ,and Managing Brand Equity - Fourth ed. - India Pearson 2017 - 586

Includes Index

ISBN: 9789332542204

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.827 / KEL-S

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Strategic Brand Management Building Measuring ,and Managing Brand Equity

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